We are excited to introduce you to Dianne and Heather from Only Prettier Design!
Hello ladies! Can you please walk us through your story – how you started and how you got to where you are today.
We would love for you to get to know a little about who we are outside of OPD. To say we multitask is truly an understatement! Both of us have started on this journey while maintaining our first careers. Has it been crazy at times and stressful and overwhelming? Yes...but also completely 100% worth it! When they say it takes village, our village is pretty awesome! I (Dianne) have been in retail for the better of 15 years — wow! I can’t believe it’s been that long! I live in Norfolk with my husband, two boys, and four 4-legged boys! Heather does a job that only few can do. She is a pediatric nurse working overnights on the weekends. This never stops her from going out bright and early the next morning though to find our latest picks! Heather lives on Lake Archer in Wrentham with her four kids! While we keep the wheels turning on our day jobs, we made the decision to fuel this burning desire to bring our creativity to life and it has turned out to be a truly meant-to-be partnership!!!
We started out almost 3 years ago in the basements of our homes , doing separate businesses and not knowing each other! I started a floral and event design company that gave back to an animal rescue. (We still do this – 10% for any event booked with us – goes to the dogs!) I was dreaming daily of opening a store of my own. Heather started by using her crazy amazing decorating skills and eye for transforming junk into beautiful additions into the homes she decorated. She also shared the desire to curate design in a bigger capacity and showcase this in a store of her own.
Flash forward to a photography class where we met. We started helping each other in aspects of our own businesses, going on picks to search for the dirtiest, rustiest finds out there. We were having so much fun bringing these vintage finds into farmhouse design! After lots of prayers, we took a leap of faith into our first space together. We were confident right from the start that this is what we were meant to be doing...together! We quickly realized we were a strong team! Our vision and eye for detail truly complimented each other in all of the events that we designed. Just a few months later, we expanded into a second location and were privileged enough to be vendors at our first market - the Pro.found market. Our current location in Norfolk literally just fell in our lap! There were so many signs right from the start that led us to KNOW that this store was meant to be! It was born out of a lot of hard work and love for what we do!
Tell us about your business. What do you do and what do you specialize in? What are you most proud of as a business owner? What sets you apart from others?
We are proud of all we have to offer! We are a floral and event design business that specializes in custom signage and home decorating. We are so thrilled to now also offer a small gift and home décor boutique! We are most proud of the road we’ve gone down and we’re excited for the road ahead. We truly love the journey of the unknown and bringing old and vintage along the way with us.
What sets us apart? In regards to events and weddings, we are a one stop shop! We offer so many aspects to help simplify your big day...all the way from paper, to custom signage, to flowers and decor! We also have a passion for animal rescue and give 10% of events to @luckymuttanimalrescue. In our store, we truly try to bring you products with a purpose! Many of the companies we choose to carry also share our passion and purpose to give back.
What do you like most about having a business in our community?
We are so proud to be a part of this amazing community! We are from Norfolk and Wrentham and love that we can have a positive impact in the towns where we are raising our families. We want to offer our neighbors a place to shop local, and find pretty things! We love the sense of community and want to be an example of women supporting women. We want to be an example for our children of what can bloom when you’re dedicated to watering the seeds that you’ve planted....that dreams really do come true when you work hard to make them happen.
We also strongly believe in community over competition - the motto of Pro.found. We are just so thrilled to be able to bring our pretty things into your homes and we are so proud to now have a space to share that with you. We truly have something for everyone and seriously, who doesn’t love fresh flowers?
We hope that you’ll visit us so that we can meet you soon!
W Shop: Only Prettier Design
Location: 114c Pond St., Norfolk, MA